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Written by Martin Seymour | Editor, The Mayfair Foodie | About Me
Updated February 2026
This is not a sponsored review. I’ve purchased all items mentioned in this review with my own money over the past 11 months, including saucepans, roasting tins, a blender, cutlery and various gadgets. I have no affiliate relationship with ProCook and receive no commission if you click any links on this page. I use ProCook products daily in my home kitchen.
Following our recent review of the high-end cookware manufacturer Hex Clad (which you can view here), we’re turning our attention to another popular brand. This time, ProCook falls under the Mayfair Foodie microscope.
As you’ll discover throughout this review, I’ve purchased a varied selection of items from the retailer both in-store and online. If you’re thinking about updating your kitchenware before Christmas, this comprehensive ProCook review is well worth a read. This is a completely unbiased assessment based on my genuine experiences and purchases.
1 About ProCook: A British Success Story
ProCook was founded 25 years ago by Daniel O’Neill. Although publicly listed, the family still remains majority shareholders. With 70 stores across the UK, they’re one of the largest kitchenware retailers in Britain, with projected sales of just under £70 million.
What makes ProCook unique is that they exclusively sell own-brand products, which helps position them as a value-for-money supplier when competing against other kitchen retailers.
2 Where Does ProCook Sit in the Cookware Market?
In terms of pricing, ProCook covers the budget through to quality end of the market, sitting just below high-end brands such as Hex Clad and Le Creuset. They offer a wide price range for each product type, making quality kitchenware accessible to most budgets.
3 ProCook Competitors and Alternatives
If you’re looking for alternatives, Lakeland would be the nearest competitor with around 60 stores. Lakeland stocks their own brand range but also offers big-name products. Supermarkets stock a good range of kitchenware, as do IKEA and Habitat. For higher-end brands, check out John Lewis and Heals. Obviously, there are multiple online stores available too.
4 What I’ve Bought from ProCook: Real Products, Real Experience
Quite a lot, actually. In writing this ProCook review, I was surprised by how many items I’d purchased. In fairness, we had a kitchen refit last year, so it was the perfect time to upgrade.
Gourmet Saucepan Set
We bought a set of four saucepans with lids from the Gourmet range for £75. They’re induction-safe, and after 11 months of regular use, they’re still looking great. One slight grumble: when boiling, water collects in the lid, so when you remove it, it spills over the hob. However, for the price, they’re excellent value.
Kitchen Essentials
I also purchased:
- A new blender at £99 – good value and works well
- New roasting tins and baking trays – I opted for the non-stick granite roasting tins, which come with a 10-year guarantee (though I can’t imagine returning them after nine years of roasting!)
- New everyday cutlery – ProCook has a very good range of inexpensive options
- Various gadgets – what home cook can resist a gadget? My favourite is the instant digital temperature probe. I love it.
Overall, I’m very happy with my ProCook purchases. As a keen cook, they get well used, and they’ve all performed brilliantly.
5 The ProCook Buying Experience: In-Store and Online
I have a ProCook store less than two miles away, so I’m a regular visitor. The staff are fantastic – always helpful but equally happy to let you browse on your own. My local store is bursting with products, yet they’re exceptionally well presented and laid out. I’d give it 10 out of 10. I find Lakeland stores more difficult to navigate in comparison.
I’ve also ordered heavier items online, and the website is user-friendly. The entire process was seamless from browsing to delivery.
6 ProCook Review: Final Verdict
Would I recommend ProCook? Yes, most definitely.
The product range they offer is huge, with own-brand versions of high-end brands at accessible prices. I’d like to compare their top-of-the-range frying pan against my Hex Clad pans – that might make for an interesting future review.
As I’ve mentioned throughout this ProCook review, they offer good value kitchenware to suit most budgets. From my experience, the products work well. However, sometimes this cook takes his eye off the ball, which I cannot blame on the equipment!
Top Tip for Savvy Shoppers
ProCook offers some excellent discounts both online and in-store, so it’s worth checking their website for offers, especially during the Christmas period.
Your Turn: Share Your ProCook Experience
I’d love to hear about your experiences with ProCook or any other kitchenware retailer. Drop a comment below and let me know what you think.
Visit ProCook’s website | Find your nearest ProCook store
Looking for more kitchenware reviews? Check out our Hex Clad review and stay tuned for more honest assessments of Britain’s best kitchen retailers.
